I was mentioned in this article from Nikkei Asian Review:

https://asia.nikkei.com/magazine/20170720/On-the-Cover/Chief-disrupter-Airbnb-faces-a-backlash-on-three-fronts

From the article:

“Don’t squish the rice. Let it soak the vinegar in gently,” said the host, Yukari Matsushita, as the group prepared sushi. “We don’t want wet, mushy rice.”

 

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